Deliberate Innovation
INSPIRING PEOPLE to create ORIGINAL SOLUTIONS for great RESULTS

There’s a common assumption that innovation means inventing or re-inventing. In reality the same tools and techniques that can inspire original new products, services and marketing ideas are just as effective to solve problems and improve any organisation, by exploring more options. “You are just as likely, or more likely, to find that elusive competitive […]

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Have you ever attended or run a brainstorm?  Most people in all sorts of organisations have heard the word, but how much do people using the term on a daily basis really know about the technique? When people tell me that they have had poor experiences in brainstorms in general they say one of a […]

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This work by Will Woodward is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.